Geoff Cubitt, President and Chief Technology ...

As the consumerization of the enteprise evolves, organizations have a unique opportunity to rethink how they ...

The New Technology Behind Kinect Opens Up Many ...

Here at Roundarch we’ve been keeping an eye on Kinect (formerly code named Project Natal), the new controller-free gaming and entertainment system ...

Roundarch Collaborates with Wilco to Deliver Even ...

Last Month we had the chance to once again work with the Chicago band Wilco on updates to the successful iPhone application.  The updates ...

Dave Meeker, Director of Emerging Media and ...

Read the full article at  www.crn.com.

About Dave Meeker Dave Meeker has been professionally involved ...

Cloud Patterns – Evolving Strategies

I was on a flight recently for a conference, striking up conversation, when asked, “… so what conference ...

Jeff Maling, President and Chief Experience ...

Despite 30 years spent automating financial transactions, financial institutions offer customers no more ...

Roundarch Joins Yahoo! Web Analytics Consultant ...

Roundarch thrives on creating and implementing digital experiences. Part of building that experience is creating a robust web analytics ...

Technical Blog Entry – Get Fewer Warnings ...

The Problem:

When using the square bracket notation to de-reference a property of an object within the mxml, you receive an invalid warning ...

Roundarch Attends Google I/O

Last month we attended the third annual Google I/O 2010 Conference. The conference, held at the Moscone West Center in San Francisco, CA, was the ...

Geoff Cubitt, President and Chief Technology ...

Geoff Cubitt, President and Chief Technology Officer at Roundarch, spoke with Mike Vizard for his blog post on CTOEdge about the future of RIA ...

Roundarch #21 on Crain’s Fast Fifty

Crain’s names Roundarch #21 on Crain’s Fast Fifty.  Our five year growth rate of 273% is a direct result ...

Jeff Maling, President and Chief Experience ...

Over the past decade, an information revolution has been shaking the financial world. Just as numerous other ...

Jeff Maling, President and Chief Experience ...

For many service professionals, their connection with cloud computing has been a way to transform internal ...

Roundarch Sponsored Flash & the City ...

Flash and the City was this past weekend, and I have to say, it’s great to have a Flash conference here in New York, you see so many different ...

Jeff Maling, President and Chief Experience ...

Many organizations are looking to redesign their Web sites in 2010.  For a lot of these organizations, their ...

Roundarch and Avis Present at GearUp09 in New York City

By Paul Buranosky

John Peebles, Vice President Online Marketing at Avis Budget Group and Aman Datta, Vice President of Roundarch

John Peebles and Aman Datta

Aman Datta, Vice President of Roundarch, and John Peebles, Vice President Online Marketing at Avis Budget Group, were keynote presenters at the Autonomy Interwoven GearUp 2009 Executive Briefing Roadshow in New York City this past Monday (4.27). Roundarch is a Platinum Partner of Interwoven and this event gave us the opportunity to share the Avis innovations with Autonomy and Interwoven executives, customers, and other partners. The presentation entitled “Driving Next Generation Solutions at Avis” explained how Roundarch and Avis used Interwoven solutions throughout the Avis project to develop an entirely new way to experience the car rental reservation process. Roundarch developed a multi-channel approach for Avis and three components of this approach were showcased in the presentation.

1. Avis.com – This was a full site redesign. Based on strategic research, Roundarch developed a new user experience and design that evolves the entire online car rental experience.

2. Site Extensions – This is a concept Roundarch has developed as a way to leverage the Avis.com site experience and extend the reach of Avis to partner sites and other sites on the Web. It is developed in Adobe Flex and is one of many innovations that Roundarch and Avis are bringing to the travel market. This site extension can be found at www.rentacar.com as well as on Air New Zealand.

3. iPhone app – Responding to customer needs to rent cars on the go, Roundarch saw a demand for the development of an Avis iPhone application as part of the overall strategy. Avis is the first car rental company to release a fully integrated mobile application.

Aman Datta

The key goal of this multi-channel approach is to allow customers to perform a full service reservation process from multiple digital points. The project was not just about redesigning the website, but thinking about the entire reservation process in a whole new way.

Later in the day, Datta also participated in a panel discussion with Renee Rodgers, Senior Director of Interactive at Avaya and Patrick Gardella, Senior Director Interactive Architecture for Discovery Communications that was led by Anthony Bettencourt, CEO, Autonomy Interwoven. The discussion covered the future trends of the Web and how Autonomy Interwoven’s solutions are working to capitalize on these Web trends for clients such as Avis.

Patrick Gardella, Renee Rodgers, Aman Datta and Anthony Bettencourt

Patrick Gardella, Renee Rodgers, Aman Datta, and Anthony Bettencourt

GearUp 2009 Executive Briefing Roadshow is currently touring 5 cities across the globe.

Additional photos of the event.

Photos of the iPhone application.

Read More | | Comments (1) | TrackBacks |      Digg!   Delicious     
24 Jul 2009, 10:58am
by Alfred

I have trouble imagining anyone renting a car using an iPhone, but you never know…

*name

*e-mail

web site

leave a comment


 

Adobe   AdobeMAX   android   Apple   applications   Avis   brand   Chicago   Cloud Computing   CMS   Conferences   Design   facebook   FAST   Flash   Flex   google   hci   html5   Innovation   iPad   iPhone   Merapi   Microsoft   Mobile   RIA   Rich UX   Roundarch Labs   SaaS   Safari   Silverlight   social media   StrataLogica   Strategy   SXSW   sxsw09   sxsw2010   sxswi   Tesla   twitter   usability   USAF   User Experience   UX   Wilco  

© Roundarch, Inc. 2010 | Privacy Policy