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	<title>Roundarch Blog &#187; Digital Native</title>
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	<description>Web innovation through the advancement of strategy, design and technology</description>
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		<title>Consumerization of the Enterprise Part 1:  A Call To Action</title>
		<link>http://blog.roundarch.com/2010/02/11/consumerization-of-the-enterprise-part-1-a-call-to-action/</link>
		<comments>http://blog.roundarch.com/2010/02/11/consumerization-of-the-enterprise-part-1-a-call-to-action/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 15:00:05 +0000</pubDate>
		<dc:creator>Geoff Cubitt</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Consumerization of the Enterprise]]></category>
		<category><![CDATA[Digital Native]]></category>
		<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[RIA]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://impost.roundarch.com/?p=1438</guid>
		<description><![CDATA[It has traditionally been assumed that enterprise users are very transactional in focus and not interested in fluffy experience stuff.  There are a few key ideas that no longer hold in this assumption.  First of all, the fluffy experience stuff isn’t just fluff.  Enterprise users, even more than consumers, don’t have time to waste.  Forcing [...]]]></description>
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