Roundarch is proud to have hosted a special event for the Interaction Design Association’s (IxDA) Chicago chapter this past Wednesday. IxDA is a global network dedicated to promoting user-centered design, most visibly through its annual Interaction conference, but also through active local chapters like ours. I’ve had the privilege of being a board member of our chapter for the past two years, helping to organize our monthly events to promote and share the great work of Chicago’s designers.

Kicking off the monthly IxDA Chicago Chapter meeting at the Roundarch offices

Garrett Hrncir, UX Lead of Roundarch, presented a taste of our work in creating digital experiences that span multiple networked devices. This concept known as Multi-Channel Design focuses on how everyday people now use many devices as a part of their daily lives–a PC at work, a tablet at home, and a smartphone within arms reach at all times. In a perfect world, these devices all work together to make our lives easier–helping us work, providing entertainment, and keeping us in touch. When executed correctly, the transition from desktop web app to iPad app is totally seamless to the user. Garrett shared how creating such an experience, while sure to be complicated, doesn’t need to seem daunting.

Garrett Hrncir presents the USAF conceptual iPad app

Our presentation began with an overview of the state of the mobile industry and Roundarch’s capabilities in this area, highlighting our work with clients like Avis, HBO, and Bloomberg Sports.  It is estimated that by 2012 tablets will outpace laptops sales in the US, and by 2015 more users will access the Internet in the US by mobile devices than PC (Forrester Research, Inc., Tablets Will Grow As Fast As MP3 Players, January 2011). With this changing landscape, it is more important than ever for organizations to understand how to use these devices to meaningfully reduce friction and not add to user frustration.

This event was special in that it gave us a rare opportunity to share learnings from our recent conceptual design work for the US Air Force on potential Multi-Channel strategies. The goal of our research and development effort is to discover how the iPad can best be deployed to provide our servicemen and women with access to mission-critical information. Based on features and functionality of the enterprise web applications we’ve built with the Air Force, a new prototype iPad app explores use of streamlined data analysis tools, interactive infographics and Augmented Reality (AR) . Garrett’s presentation and demo of the prototype highlighted the methodology employed by our co-located team, including on-site contextual research with users, translation of common design patterns to a new platform, and rapid iterations of design and development.

All in all, an audience of about 50 local designers and developers stayed throughout the hour-long presentation and peppered Garrett with questions for another 15-20 minutes. At Roundarch, we’re excited to work at the forefront of technology and tackle the challenges it presents. To be able to partner with and deliver a meaningful solution to the US Air Force is unique and rewarding in and of itself. But to have the ability to share and discuss it with the local design community is an opportunity we don’t often get, and we’re glad to have spent the evening with members of IxDA Chicago.

Today we are happy to announce the release of Music Mine, a free iPad media discovery application designed by the team at Roundarch for KCRW, arguably one of the most forward-thinking and well-respected radio stations (if not music brands) in the country.

For those that aren’t familiar, KCRW is a Los Angeles-based radio station and product of Santa Monica College. The station is generally known as Southern California’s leading National Public Radio affiliate, featuring an eclectic mix of music, news, information and cultural programming. The station boasts one of the nation’s largest arrays of locally-produced, nationally-distributed talk program content, with internationally recognized programming and DJs that have become household names in the music and recording industry.

I had the opportunity to oversee the project for Roundarch while we worked in collaboration with PRX (Public Radio Exchange) and The Echo Nest to assist KCRW in the strategy, design and development of a next-generation music / media discovery application. The concept, albeit technically complex, is quite simple: create a playful, engaging way for people to discover new music, learn more about artists, and get closer to the original content that KCRW produces every day.

Music mine features top songs played on KCRW each week, as well as direct links in to each of the KCRW shows, offering a completely different way to explore music and KCRW programming: by artist, track or show on which the song has aired.  Once a user dives into the experience, they are presented with a mosaic of KCRW shows, artists and popular songs, and exclusive videos of live performances recorded inside the KCRW studios. The user interface consists of tiles that can be explored by the user, and the tiles are laid out on the screen with the most recent songs appearing towards the center, and the less recent content spread out towards the edges of the mosaic.

Drilling into an artist / song provides a bunch of additional content related to the user’s selection, with a quick and easy way to view photo galleries, biographies, and links to YouTube videos and blogs related to each artist.  One of the things we especially wanted to accomplish with the application was an ability to not only explore, but also to share new music with others through Facebook, Twitter and email integration.  Of course, if users really love the newly-discovered music, the songs can be purchased directly from the iTunes store by clicking a link from within the Music Mine application.

The process of designing this application was done collaboratively by working with PRX and the team at KCRW led by Anil Dewan, KCRW’s director of New Media. In addition, our team worked with music fans for input during the design process and to ensure that the experience that came through in the software was representative of our design strategy.   When we began the project, we came up with the concept that the application should provide a good way to visualize the week’s popular tracks, but also provide the feeling of digging through a great collection of curated music to find the gems you’d want to share with your friends.

I can speak for the entire Roundarch team when I express how proud we are to have been able to play such an influential role in the strategy and design of this experience for KCRW. Our focus on user experience really worked well in this collaboration.  As a company with many serious music fans, we were able to design something that we wanted to use each and every day to get our fix for both the latest and greatest unreleased music as well as classics that we’ve heard time and again.

You can download the free KCRW application for the iPad in the Apple iTunes Store.

Learn more about the app here.

Enjoy and Happy Toonage!

Spurred by the success of the Front Office suite of fantasy baseball tools for the 2011 season, Roundarch and Bloomberg Sports have teamed up to release three new mobile apps, just in time for the fantasy baseball trading deadline.

During our first year working with Bloomberg Sports, we designed and developed an online suite of tools and a complementary mobile offering to help advanced fantasy baseball users manage their teams effectively. Beginning with the 2010 NFL season, we broadened the aperture of our fantasy advice to guide a wider range of user types, from novice through advanced players. These efforts resulted in the overwhelming success of the NFL Decision Maker applications, a multi-channel offering supported on NFL.com, and on the iPad and iPhone.

In our second season working together, Roundarch and Bloomberg Sports focused on providing prescriptive answers to key fantasy baseball questions, such as: “Who should I draft?”, “Which free agent should I add to my team?” and “Is this a fair trade?” This focused perspective translates especially well to mobile offerings, which should aim to help users to complete a single task easily and efficiently. For example, the 2011 MLB Draft Kit, released during Spring Training, assists fantasy baseball players with ranking their players before the draft, and quickly identifying their next targets during the draft.

After fantasy baseball players draft their teams in March, they transition their focus from pre-season to in-season tools, such as the Trade Analyzer, Free Agent Finder and Lineup Manager offerings within Front Office 2011. Roundarch leveraged user research to discover the key tasks that users would be interested in completing on mobile devices, and examined the competitive landscape to identify gaps in fantasy provider offerings (i.e., Yahoo! Fantasy Baseball for iPhone) that Bloomberg Sports could address with innovative products. The result of our research, design and development are three new mobile apps: iPad Trade Analyzer, iPhone Trade Analyzer and iPhone Fantasy Scout.

iPad Trade Analyzer

In transitioning the Trade Analyzer from the online toolkit to the iPad, we reintroduced a baseball card metaphor that was an original aspect of the 2010 Front Office product. The user experience and visual design teams worked closely to create a realistic wood surface that serves as the canvas for building trades. While the online toolkit uses text fields and drop-down menus to facilitate player selection, the iPad experience is much more tactile, allowing users to drag-and-drop baseball cards on the table. Recognizing that drag-and-drop can lead to visibility issues on a touchscreen device, we complemented this interaction model with an icon on each card that the user can tap to add or remove the corresponding player to or from the trade.

An arrow at the top of the interface swings in either direction to provide immediate feedback on balanced trades, while a limited control structure offers a clear workflow for analyzing trades (i.e., select a trading partner, select the players on both sides and view the resulting analysis). Given the time-sensitive nature of the fantasy season, the design team identified opportunities to use out-of-the-box controls, while the development team highlighted built-in components that could increase the playfulness of the application (e.g., shaking the iPad to clear the trade, evoking memories of an Etch A Sketch).

iPhone Trade Analyzer

While the iPad and iPhone Trade Analyzers were designs and developed concurrently, the limited screen real estate on the iPhone required streamlining the user workflows even further. Early design concepts supported both landscape and portrait versions; however, we quickly realized that the position of the user’s thumbs while switching between their team and their trading partner was more naturally facilitated in the landscape orientation. The iPhone app maintains the table metaphor from the iPad version, but does not support dragging-and-dropping baseball cards, an interaction model that proved cumbersome during our prototyping stage.

Although screen size dictated that not all iPhone Trade Analyzer components could be displayed simultaneously (e.g., the three elements of the final analysis), we identified interface elements that could be supported on the iPhone and iPad versions with only minor changes, if any. For example, the processes by which users log into the applications and load their fantasy teams are virtually identical across both platforms. By devoting time to supporting a multi-channel strategy during the conceptual design phase, we were able to reduce development time and improve learnability for users that purchased the applications on the iPad and iPhone.

iPhone Fantasy Scout

Complementing the trading apps, the iPhone Fantasy Scout app provides users the ability to identify top free agents across all of the scoring categories in the user’s fantasy league. Starting with the interaction model from the iPhone Draft Kit, we replaced pre-season information such as player outlooks, with breaking news and analysis on every MLB player. Statistical leaderboards, based on year-to-date performance, proved more relevant than pre-season player rankings, although we did elect to include the groundbreaking Fantasy Factors, which spotlight key player attributes, such as injury history and schedule strength, that continue to provide value in-season.

Conclusions

One of our key design tenets was to ensure that the navigation remained consistent both within and across each of the mobile applications. Early feedback has shown that new users have found the interfaces to be intuitive, and easy-to-use, while returning Bloomberg Sports customers are pleased with the applications’ focus on simple, prescriptive guidance. We have designed a user interface model that is flexible enough to apply to future sports (e.g., NBA, NHL) with only minor adjustments, while the development framework can scale to support additional platforms (e.g., Android). As the fantasy baseball trading deadline approaches and users begin to divert their attention to the football season, Roundarch and Bloomberg Sports plan to continue supporting fantasy players looking for the competitive edge, whether at home or on the go.

Each of the in-season mobile applications is available for purchase through the iTunes Store:

• iPad Trade Analyzer
• iPhone Trade Analyzer
• iPhone Fantasy Scout

Quickly following the success of the first Waters iPad application, the second version of the app is now available in the app store.  The first version contained three Selector Tool capabilities for vials, filters, and plates.  These capabilities allow users to intuitively navigate to the products they need, while providing the sales team with a powerful way to display the Waters brand.

The next generation Waters iPad app includes all the same great features and functionality from the first release, but now includes enhancements and an all new Selectivity Chart capability.  Waters customers and the Waters sales team can use a “map” interface to find and research single or multiple columns.  The Selectivity Chart provides users with the ability to build custom kits, view Waters kits, and then compare the kits side by side.

The second release of the application is a breakthrough for how columns are researched and selected, and will no doubt be a game changer in the scientific community. Selectivity Chart feature highlights include:

• Search for single and multiple columns via guided process or through map navigation
• Pinch and zoom to see additional details
• Build custom kits, view Waters kits, and compare the kits side by side
• Save and send columns (combined with saved list for all capabilities)
• Contextual help for finding the best columns

Additional capabilities for Waters iPad are already being discussed and could be available in 2012.

The Waters iPad application for the Chemistry Group was a great opportunity for Roundarch to build a B2B mobile application that created a business solution for our client.  The Chemistry Group at Waters was great to work with because they have an innovative vision and a deep understanding of  their business and the science behind the business.  Their decisiveness helped streamline the project lifecycle and their confidence in Roundarch allowed for the creative freedom to build an innovative and sophisticated app.

The target audience for the app is just as much for the sales team as it is for the Waters’ customers.  The app empowers the sales team with a sleek and easy way to demonstrate products to customers while it also provides the customers with an easy way to find what they need on their own.  The Waters iPad app is essentially a collection of different capabilities all in one app, with architecture that allows for more capabilities to be included with future releases.  We didn’t want to create a potentially confusing situation for users with multiple Waters apps that would make it difficult for users to know which app to use to find what they need.

The top priority for the app was to ensure accuracy of the data and functionality.  Although we wanted to take advantage of the features and functionality available for the iPad, it was crucial we built an app that provides users with the ability to make the best decisions with the most accurate data.  We also architected the database/data refresh in a way that we can change the data without needing to submit a new version of the app to the app store.  Once the functionality and data were completed, we were able to leverage certain features and functionality that may not be available on the current site or with traditional PCs and laptops, including the ability to:

• Easily view all info related to a product
• Pinch and zoom to view more details
• View the buy-in-bulk discounts for a given product
• Intuitively scan through best and alternate results
• Save items (products) across all apps (save and share list)
• Link directly to the Waters.com order center to view more information on a specific product

The app is being released in a phased approach; the first phase is already available in the app store which includes part selector apps for filters, vials, and plates.  Phase 2 is targeted for availability in the app store in the next few weeks, with the potential for additional phases later this year.

It’s been an interesting year for Bloomberg Sports. They introduced themselves in a big way to the world of sports after announcing partnerships with both MLB Advanced Media and NFL.com, and are out to prove they can revolutionize the way both fans and professionals consume statistics–just as they did when they introduced the “terminal” to the world of financial services.  In one short year, Bloomberg Sports has already been named one of the top 10 most innovative companies in sports by Fast Company and seem to be  well on their way to playing in the big leagues.

With over 10 million fantasy baseball players all fighting for bragging rights, enter Bloomberg Sports – Front Office 2011. Totally redesigned for this season, Bloomberg partnered with Roundarch to design and develop a suite of tools that gives fantasy baseball players an edge on their competition through a multi-channel digital experience.  With Bloomberg’s statistical algorithms and an easy to use yet powerful interface for the web, iPhone and iPad, fantasy managers are able to lead their teams to the championship from draft day straight through October.

A key feature implemented in this year’s version is the ability to sync Front Office 2011 directly with each of the 3 major fantasy providers (ESPN, Yahoo, and CBSSports.com).  Once synced, fantasy team managers can see news, lineup recommendations and player rankings that are fully customized to their team.  To date there are more than r 25,000 unique league settings synced with Front Office 2011, which means an equal number of different player rankings.  With this type of customized analysis, draft preparation has taken on a whole new meaning.

Traditionally, fantasy users are most engaged at the beginning of the season with post draft day user engagement falling precipitously.  For many, the adage is that the fantasy season is won or lost on draft day.  We believe that doesn’t have to be  the case when  a season is 6 months long and a host of moves can  win – or lose – that league championship between April and October.  To capitalize on this, Front Office 2011 aims to not only change the way fantasy players  prepare for their drafts, but to also create a market for a companion tool set that users rely on throughout the duration of the 162-game season.

Stay Engaged to Win

Through fantasy user research Roundarch has found a significant correlation between league standings and overall engagement level.   Analyzing league activity over the course of a season has shown that as teams fall lower in the league standings, users essentially stop playing. This reaction is sped up by a fantasy manager’s failed attempts to improve team performance. At the other end of the spectrum, managers of teams performing well will stay engaged, and actually show an increase in activity as the playoffs approach. One logical way  to keep users engaged all season long is to keep them  more informed and competitive throughout the season by  making information easy to understand and utilize to their benefit.

Manage Intuitively with Confidence

Once a fantasy league has drafted and the baseball season is under way, there are two management areas that impact a team’s performance.

1.       Starting lineup/Roster Management

2.       Procuring new players through Free Agency or Trade

.  The challenges in fantasy baseball are the frequency of the games, the uncertainty surrounding an MLB player’s availability to play and the amount of time a fantasy manager needs to focus on their lineup to ensure they are making good decisions.  This is compounded by the need to make decisions daily, rather than weekly.  For a fantasy manager this can be quite a time consuming process, especially if the user conducts his or her own research and player evaluation. To help combat this time consuming process, Roundarch designed Lineup Manager Tool to help the user answer all those questions quickly, easily, and with confidence.

Lineup Manager algorithms analyze the user’s roster based on the season to date by calculating daily projected performance to derive the best starting lineup for each day’s games. The Lineup Manager tool then displays easy to follow recommendations to Start, Bench, or Swap players in and out of the user’s lineup. Each recommendation highlights the affected players, explains the reason for the move, and the statistical impact allowing the fantasy manager to be confident that every decision made is well researched.

Lineup Manager

Free Agent Finder

The most difficult decision for a fantasy manager can be deciding to drop an underperforming player and replacing him with a new player. This is done in two ways:

1.       Adding a Player from Free Agency

2.       Trading for a New Player

Both transactions require the user to select departing and incoming players. Many users feel that like the draft, dropping and adding a player is a do or die moment in their quest for the title. From the fantasy players  we have interviewed, we understand that there is a tremendous fear of dropping the wrong player, dropping a player ahead of measurable improvement, or adding the wrong player. The Free Agent Finder was designed to help the user in each of these areas.

The Free Agent Finder is a tool to help the users identify players that can help their team in statistically weaker areas based on statistical splits, projections and side by side player analysis. This is not just a list of the best players available, but recommendations based on in-depth analysis of exactly what the fantasy player’s teamneeds based on their league standings

Free Agent Finder

Trading Between Teams with Trade Analyzer

An area that goes largely untapped by a majority of fantasy users is trading between teams. Roundarch has learned that users shy away from this strategy largely because they are unable to confidently evaluate trade offers. Trades that are accepted generally consist of players that are similar and ultimately do not improve either team, or worse, a user may accept a trade that is unfair and weakens their team. Once a user has been burned by a bad trade, the typical response is to reject every trade offer and utilize the free agent pool exclusively. Trades in fantasy baseball, just like in the majors, should be exciting opportunities to get players that will make an impact and help their teams.  Roundarch saw this as an opportunity for fantasy users to engage in every aspect of the game, and consequently created  the Trade Analyzer tool which allows users to easily view recommended trade ideas or evaluate any trade based on fairness and statistical impact.

Trade Analyzer Dashboard

Trade Analysis View

Trade Analyzer, like Free Agent Finder, will recommend trade ideas that will help the user’s team in underperforming areas. These trade ideas are based on past and projected performance as well as league standings. All trade ideas displayed are beneficial and balanced for the user and their trade partner. The Balance calculation looks at each player’s ranking and the value of the player to each team’s roster. A balanced trade involves players who are similarly ranked but are not necessarily similar players. A warning is displayed when an unbalanced trade is evaluated and the Trade Analyzer cautions the user against making the trade. Statistically, both teams improve from the trade idea, but each trade idea is customized to the user’s team needs. Beyond the recommended trade ideas, users may enter any combination of players from their roster with any other team in their league to evaluate the balance and statistical impact of trade offers. With these tools, users can now evaluate and offer trades knowing that they will improve their team.

Bloomberg Front Office 2011 featuring the new   Lineup Manager, Free Agent Finder and Trade Analyzer tools helps to keep  fantasy managers informed, competitive, and most importantly engaged through all 162 games of the baseball season, giving everyone a shot at fantasy baseball championships with just a few clicks.

Mobile Marketer highlights the mobile versions of Front Office 2011, a fantasy baseball draft kit that uses Bloomberg’s proprietary scientific algorithms, for users of Apple’s iPad and iPhone.

Powered by developer Roundarch, the application targets fantasy baseball players and fans, helping them to prepare for the start of the fantasy baseball season. The mobile draft prep app gives fantasy players up-to-the-minute projections and rankings, and is designed to help players get ready as the draft approaches and use as a resource during the draft.

Read the full article here.

MLB Advanced Media and Bloomberg Sports recently released a fan application called Front Office 2011 for fantasy baseball league players that utilizes much of the same information as the professional software. The tool, to be used in conjunction with existing fantasy leagues, directly syncs up with the major fantasy providers, including ESPN, CBS and Yahoo! Sports. It provides fantasy team owners with recommendations for trades and free agent pickups, which players to put in the lineup each day, and other tips based on league stats.

“When fantasy players look at sites for draft or research suggestions, everything is canned,” said Rob Bischoff, engagement director at Roundarch, which designed the Web and mobile application for Front Office 2011. “This tool instead specifically caters to what your team needs and gives deep insight and analysis.”

In addition, it provides real-time stats, local market news, and player analysis and comparisons from around the major leagues.

Squadron said Front Office 2011 is available for download at BloombergSports.com for $19.95 for the season and will be accessible via the Apple App Store for the iPhone ($1.99) and iPad ($4.99) starting in the next few days.

Read the full article here.

It seems like every day our clients face questions around the “next great platform” and the need to be a part of it.  Regardless of which platforms to pursue, an often overlooked question is:  How do you seamlessly extend your product experience into multiple spaces?

Recently we delivered a multi-platform solution for Bloomberg Sports’ NFL Decision Maker that illustrates some of the key points to keep in mind.

1)      Understand needs and context

2)      Capitalize on platform strengths

3)      Anticipate interaction discrepancies

4)      Leverage an extensible design style

Check out the ‘Best iPhone Apps’ review of Decision Maker by AppSmile.com.

A Little Background

Bloomberg Sports’ NFL Decision Maker is a revolutionary sports analysis tool that provides fantasy football consumers with weekly player analysis of unparalleled breadth and depth. 

Following the release of the original web version at BloombergSports.com we worked with Bloomberg Sports to simultaneously extend the product across iPhone and iPad devices.  The success rested on translating the application across different platforms while maintaining Bloomberg Sports’ cohesive brand identity and unique user experience.

1) Understand needs and context

Each new platform tends to be environmentally different requiring a more intimate understanding of what people do and when they do it for each platform.

As we translated Decision Maker for the iPad and iPhone we had to make choices about the quantity, style and structure of information.  Similar in focus to the web version, the iPad release includes the same layered analysis within a more visually immersive and playful experience for iPad users.

iPad app

This contrasts with the iPhone release, which is targeted at brief interaction and is correspondingly leaner and more focused on responding to incidental requests.  Less exploration, more answers, in an experience that while dynamic is fairly utilitarian.

2) Capitalize on platform strengths

Understanding what each platform and device excels at and ensuring your product takes full advantage is critical to meeting the specific expectations of target users.

A core market differentiator for Bloomberg Sports is rich and dynamic charting.  As we conceptualized the iPhone and iPad offerings, we considered Apple iOS’ strong support for charting with advanced styling and dynamic, haptic behaviors that are natively available.

For the iPhone we were more judicious with charting given the focus on essential information, with comparative and single side bar charts providing a uniform experience across the main application displays. In contrast, the iPad incorporates highly stylized charts and an additional interactive chart that is unavailable in the Web version (risk/reward chart).

iPhone app

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iPad app

3) Anticipate interaction discrepancies

Different platforms can have very different interaction models (e.g., haptic/touch vs. non-touch or picking items from a list).  Also, the scale of a given device can dictate a difference in focus that can have ripple effects across how a product behaves.  A multi-platform strategy requires both an understanding of these differences and an ability to tailor the design to the space.

Thankfully the Decision Maker web application was designed to work on haptic devices like iPad and iPhone, so many of the core paradigms translated fairly easily.  However, “passive” indicators needed to be rethought and interaction behaviors and controls needed to be redesigned to utilize Apple UI paradigms and components.  Additionally, because users expect the ability to interact with everything in a touch medium, we also needed to make the interface more reactive and responsive.

4) Create an extensible design

From the beginning, we ensured that the design for Decision Maker considered the need to deploy across different devices and products, and established a style that could be easily translated between different platforms.  Differences in tone and scale between devices require a degree of translation and rethinking to adapt for the space.

The entire family of Decision Maker platforms

While the iPad and iPhone have different interface styles (buttons, menus, etc.) and physical/proportional differences, they utilize a common visual language and tone that both marries with the broader Bloomberg Sports brand and establish a unified product experience. The extensibility of the underlying framework allowed us to insure that different capabilities felt like extensions of a single product.

Bringing It Full Circle

Pursuing a multi-platform product strategy isn’t inherently more difficult or problematic than designing a single product.  However, successful initiatives require that you think more broadly about your product and audience from the outset, establishing a vision that you can execute against a framework that can allow you to easily extend yourself into different spaces and experiences.

Eric Fisher, staff writer for Sports Business Journal, features Roundarch as a company that is developing products and services poised to become more prominent within the sports industry.

Roundarch

This 10-year-old, Chicago-based digital agency has carved out a growing business aiding a range of media firms and consumer brands such as Avis, HBO, the London Underground and Hershey’s. But two recent, high-profile deals are enlarging the company’s profile in sports. Roundarch has partnered with the New York Jets to create an online dashboard for team executives that monitors in real time key stadium functions such as parking, ticketing, and concession and merchandise sales. The immediate, easy-to-scan, touchscreen dashboard allows team officials to make swift operational changes on game day. The Jets are the first NFL team to test the product. “A lot of our clients in finance and investments are looking into this,” said Dave Vanslette, Roundarch vice president. “Sports is not only a growth area for us unto itself, but back into other areas, too.” Roundarch, meanwhile, has partnered with Bloomberg Sports to help create Bloomberg’s new Decision Maker iPad application for fantasy football.

Read the whole article here.