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	<title>Roundarch Blog &#187; Marketing</title>
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		<title>Roundarch Senior Management Outlines the Value of Digital Marketing to Revolutionize B2B</title>
		<link>http://blog.roundarch.com/2011/05/02/roundarch-cmo-b2b/</link>
		<comments>http://blog.roundarch.com/2011/05/02/roundarch-cmo-b2b/#comments</comments>
		<pubDate>Mon, 02 May 2011 15:15:53 +0000</pubDate>
		<dc:creator>Paul Buranosky</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://blog.roundarch.com/?p=3279</guid>
		<description><![CDATA[Jeff Maling, president and chief experience officer Hendrik Kleinsmiede, senior vice president, user experience B2B has long been an afterthought when it comes to digital marketing. Yet while consumer digital marketing still gains the lion’s share of attention, a quiet revolution is occurring in the business-to-business space. B2B marketers, who historically have relied on offline [...]]]></description>
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		<title>Why Marketers Should Embrace Cloud Computing</title>
		<link>http://blog.roundarch.com/2009/11/06/why-marketers-should-embrace-cloud-computing/</link>
		<comments>http://blog.roundarch.com/2009/11/06/why-marketers-should-embrace-cloud-computing/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 15:48:36 +0000</pubDate>
		<dc:creator>Jeff Maling</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Google Earth]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web applications]]></category>

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		<description><![CDATA[The IT world is aflutter with discussions about cloud computing.  This amorphous concept has become the IT buzzword of the year.  But cloud computing should not be the domain of the geeks.  In fact, cloud computing should really be exciting marketing departments and product designers.   It has the power to change how organizations conduct marketing [...]]]></description>
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